We go the extra mile to learn about your industry, product/service, ideal customers and business goals.
2
We set up your cold email infrastructure
There’s no point sending emails if they’re going to spam. Our team will set up your infrastructure following industry best practices.
3
Your first campaign goes live within 14 days.
Once you approve the lead list and email cadence your campaign will go live. The sooner we send emails, the sooner you can get results.
4
We measure and iterate
Our work doesn’t end once a campaign is live. Our team continuously tests and improves the emails we send to get your business the best results.
Amazing results from our clients
Metaintro
Metaintro is a Web3 and AI platform. They also have jobs newsletter with over 400,000 professionals looking for roles in AI and Web3.
100%
Increase in meetings booked using cold email.
Compounding Copy
Compounding Copy is an SEO & content marketing agency that help B2B software companies unlock organic growth via Google search.
54%
Of annual revenue attributed to cold email.
Why Email & Scale?
→ Fill your calendar with qualified leads → Hit your sales quota without hiring more employees → Transparent tracking and reporting to measure performance → Our team has a proven track record using cold email to scale growth
Why should you work with us?
Without Email & Scale
Struggle to book meetings
Deliverability issues
Low response rates
Waste time and money using complicated software
Burn through prospects and damange your company's reputation
It allows you to reach people actively looking for your product or service. Meanwhile, cold email is great for generating demand.
This means you can turn people who aren’t in the market for your solution into customers.
For most B2B products, the majority of your market is not looking for your solution.
This presents a HUGE opportunity for your business.
Cold email lets you tap into this opportunity.
What makes Email & Scale better than my current agency?
Firstly, the team at Email and Scale have skin in the game. We’ve built, bought and sold businesses that scaled using cold email. So we know exactly which systems to implement for the best results.
On top of this, we’re so confident we can get you results we guarantee our email campaigns will book more meetings than your current campaigns within 30 days.
Do you provide the leads?
Yes, our team uses market-leading data providers to produce targeted lead lists for your business.
Note: We will never contact leads until they have been approved by you.
Do you cover any software costs involved?
Yes, we cover nearly every software cost.
Our team uses a custom stack of tools to: - Find leads - Verify contact information - Send emails - Track and report performance - Integrate with your CRM
You will need to cover the cost to register secondary domains that will be used to send cold emails. This is to protect your primary domain. Secondary domains can cost $50-$450 annually depending on the amount of emails you’d like to send each month.
Do you write the email copy?
Yes, of course! This is where most of the value of working with an agency comes from. We never use generic templates or scripts you’ll find online. All of the copy we write is unique, personalized and tailored to your industry.
Why is email marketing so important for B2B companies?
Most B2B websites are a leaking bucket.
The marketing team turns the traffic tap on through SEO and paid before figuring out how to convert this traffic into revenue.
Traffic is great but paying customers are better.
And besides, it’s only a matter of time before traffic dips or ads become more expensive.
Does your company have a backup plan?
It’s okay, most companies don't.
99% of visitors aren’t going to buy from you the first time they visit your site.
These prospects need to be captured, educated and nurtured first.
That’s where email marketing comes in.
What’s the difference between email marketing and cold email?
Email marketing focuses on turning users coming to your site into customers. This is achieved through email pop-ups, lead magnets and email capture forms. These email subscribers are then nurtured via automated email sequences. Subscribers are usually segmented based on engagement and the stage of the sales funnel they are in.
Meanwhile, cold email involves sending emails to prospects who have had no prior contact with you or your company. The goal of a cold email is to book a meeting or demo with prospects who would benefit from your product or service.
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